I Have Never Clicked A Link, Observed A Video Or Found A Long-Lost Friend There,I Already Have The Emails Of The People I Sometimes Need To Connect To.
You would not know it by having a look at me, but I’m an early adopter.
I could have been the first blogger at the Milwaukee Journal Sentinel, filing reports from the Cannes Film Festival by e-mail in 1997 that only appeared on the internet.
Right around then, I saw a Web address attached to a production studio symbol for the first time. This may never catch on, I presumed.
My reaction was related to my opposition to being sold something – almost or door to door. But I have welcomed Twitter – silly name and all – with gusto.
On TheDudekAbides, I faithfully tweet links to my blogs to generate more traffic and retweet media or film items that folk following me might find of interest, and I then sometimes later retool and put in the blog or the paper. During Comic-Con, I learned that I follow too many Sci Fi geeks. Now I follow too many sports geeks.
But the popular social media tool Facebook still eludes me as a application.
I have never clicked a link, observed a video or found a long-lost friend there. I already have the e-mails of the people I generally need to connect to.
And though I’ve a couple dozen Facebook “friends,” I rarely accept new requests, since most of them are from folks I don’t know.
As a good digital soldier, I recognize the strategic importance of Facebook, but I cannot wrap my head around the separation of work and private.
Local radio stations on Facebook face an identical quandary : How do they personalise what’s fundamentally a promoting device? Some simply go thru the motions, posting links and videos. But others have a particular voice and an engaged group of “friends” who banter with one another and with on-air staff.
-At WLUM-FM (102.1), Facebook is “an opportunity to develop relations” and “create a community of similar-minded folks,” said programme director Jacent Jackson. The alternative music station had 15,081 likes, or followers, on August. 5. It links to videos from the 1990s as a technique of “starting a conversation among folk that are into the station” and to “point folk to our ’90s lunch program,” Jackson announced.
Friday’s wall included sports stories (“How does this relate to music?” one individual commented) and fans speaking music and bands.
-WLDB-FM (93.3) had 18,754 likes, and its wall included a link to a State Public Radio story about dogs, a caution to “turn on the B immediately,” a vehicle giveaway and a “treat your office to breakfast” chit you could buy at getmyperks.com.
-The WMYX page had 5,691 likes and was filled with links to getmyperks.com chits and glam shots of Kidd O’Shea and Elizabeth Kay.
-The page at WMSE-FM (91.7) – “the best 30-year-old, all music, community powered, free form station in the whole universe” – was like a jazz funeral for the late announcer Cosmo Cruz. If I had been following the updates, I may have listened when they played “Cosmo’s legendary 1965 soul mix CDs.” WMSE had 4,226 likes.
-WYMS-FM (88.9) had 11,975 likes, and its wall was a collection of links, videos and chances to win concert tickets.
“Bring back jazz,” one individual wrote on the previous jazz station’s wall.
That’s the problem with vox populi – sometimes they assert something you do not need to hear.
-On Friday, WKLH-FM (96.5), with 6,292 likes, and WMCS-AM (1290), with 554 likes, had comments or stories about incidents of “rampaging youths” at the Wisconsin State Fair the night before. A comment on WKKV-FM (100.7) – with a market-topping 19,291 likes – advised the events “all started” on Facebook. The station announced an announcer posted the comment based mostly on what a listener told him.
WKKV is operated by Clear Channel Communications, which also operates WMIL-FM (106.1) and WRNW-FM (97.3).
In an earlier interview, Kerry Wolfe, Clear Channel director of programming for Milwaukee, expounded the group’s stations use Facebook to “increase listening appointments and brand loyalty. We make a response to every” comment and “if there’s a hot song, we’ll tell you when it’s coming up within fifteen minutes.” Wolfe related the page for WISN-AM (1130) – with 1,590 likes – “allows folk to comment when they can’t get thru or are not brave enough to call” Mark Belling’s show.
The Clear Channel station pages are updated by Wolfe, jocks, promotion director Omar El-Amin, “and, more lately, we’ve taken on social media interns,” Wolfe related. “We had more applications for that position than all the other internships we offered.”
Clear Channel stations WMIL and WRNW had 12,703 likes and 6,086 likes respectively.
But at the base line, a station’s Facebook page is “about growing listening,” claimed Stan Atkinson, WDLB program director.
“If you announce (on Facebook) you are giving away $1,000 in fifteen minutes, possibilities are some examples of them will turn you on” as reported tagza.com.
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